The Writing Coach Who Went Global (With a Little Help from AI)

Anyone who works in any kind of one-on-one coaching business, dreams of being able to help more people - and ideally, help them more deeply.

But how do you do that when you’re just one tiny human being with only one mind…? In a genuine way, that is. One where the personal vibe and the heart of it all doesn’t get lost in the process?

There has to be a way, I thought a few years ago. So I tried.

I created (in Swedish) Skrivplaneten - The Writers’ Planet. A celestial body for the clients who didn’t want to - or couldn’t afford to - hire me directly. On this Planet, they could find methods, exercises and writing philosophy to work with on their own. It went pretty well. People found their way there, got real value from what I’d built. My members got started. They created storytelling for their businesses, broke through on writing projects that had stalled, got creative sparks that rippled out across their everyday lives.

Before long, I discovered that many of my members found it hard to work independently. The dream and the desire were enormous, but the competition for their attention - and the lack of discipline - was stronger. Keeping the flame alive was tough.

It became unsustainable for me to try to keep everyone energised on my own, constantly producing new material and new content. Like rowing a Viking ship with a single oar. I kept at it for two well-received years, but I just wasn’t enough. It was eating into my own creative writing far too much, and eventually I shut it down. The disappointment was real.

All the material has been sitting there ever since. Hundreds of texts. Ten years of work with clients. Thousands of hours of one-on-one coaching. And an entire planet of creativity - suddenly deserted, lonely and forgotten.

Until last autumn…

We (aka me and my partner Mark Dixon) were sitting by the fire in our countryside home, a glass of wine in hand, riffing on creativity and AI. After a while, we both felt the energy in the room shift. The way it does when your body knows you’re onto something.

Suddenly, we just knew we were sitting on something big.

The very next day, we got to work on what was launched in February as Revontale and the AI coach Friday the Fox. A nod to the Finnish word for the northern lights - revontulet - meaning “the fox fires.” The fox who sweeps her tail against the snow and weaves dreams of light and dark across the sky.

And Friday… Frida. That’s me. On the best day of the week.

When I sat there in front of the fire and truly understood what we could build together - combining our different strengths, me as a writer and author, him as a tech engineer - it felt like time had finally caught up with my energy levels and my pace.

It wasn’t a world that opened up. It was a universe. And it keeps opening, again and again. With more features, deeper development, and more and more possibilities emerging from everything I’ve built over the years.

As I write this, Friday the Fox has been running her tail across the sky for just over a month. We’re approaching 100 users - from different parts of the world - and almost every day we receive feedback about how Friday is shifting something fundamental in people.

It’s about so much more than writing. It’s about living a more creative life.

This is no longer a dream. It’s reality - that I can help more people - more than ever before. Around the world. And around the clock.

I was a solitary island. I set a planet spinning. I created a universe.

Now I’m filling it with people who have a creative longing to expand.

Come be a star with us!

This text was translated from Swedish with the help of Claude Sonnet.

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