The coach behind the code.
“I'm good at finding the thrill in people. At drawing out courage, creative power, and new thinking in others.”
When Frida was nine, she wrote a short story about a dog whose owner died. Everyone cried. Her teacher blew her nose and said: write more!
She didn't. She was going to be Ingemar Stenmark.
At 25, that hadn't happened. So she started writing — and never stopped. Freelance writer, editor, author, creative coach. The titles changed. The writing didn't.
The writing
Frida's debut novel Efter Morris came out in 2022. Since then she has worked on the children's reading app A Story A Day, published a children's book about an author-vampire Örnest Skrämmingway, and written the short story collection and photo book Tredje lådan. Currently the manuscript for her next novel, Bojan, is looking for a publisher — and the next book, working title Voodoo, is taking shape. In 2025, she was elected to the Swedish Writers' Union (Sveriges Författarförbund). She's part of the writing collective Skrivorangeriet, led by author and poet Clara Diesen.
What does she write? Dark humour. Or as a very smart friend once put it: melancomedy. The goal: make the world stranger, sharper, and less serious. Entertain for a moment on the way to the end of the world. Maybe provoke a thought or two.
The coaching
For over a decade, Frida has coached writers, creatives, and professionals through workshops, one-on-one sessions, and her long-running blog at spikdotter.se — which has been shaping her voice since 2007.
Her method is built on literary storytelling: finding the specific, the sensory, the emotionally honest. Everything else follows from one belief — creativity isn't a talent you either have or don't. It's a practice. Respect it every day, and it will respect you.
From coach to code
In early 2026, Frida and Mark Dixon launched Revontale. Over ten years of coaching material — exercises, methods, philosophy — distilled into an AI creative coach called Friday.
Friday isn't a chatbot with a personality. It's Frida's coaching methodology in digital form: the questions she'd ask, the exercises she'd assign, the way she'd push you past your first answer to find the real one underneath.
The method is human. The availability is AI. What comes out of it is yours.